Grand Hyatt Barcelona, freeing up time and talent through AI
Grand Hyatt Barcelona, one of the city's benchmark hotels, set out to help its teams move from a superficial relationship with artificial intelligence to a real, strategic, and daily use of this technology. Together with Cambridge Spark, they designed a training programme that combined large-scale awareness-raising with deeper hands-on training for the profiles with the greatest direct impact on their teams.
The result: more agile teams, more confident using AI in their daily work, and an organisation with a clear roadmap to continue investing in these capabilities.
The challenge
Although artificial intelligence was already part of Grand Hyatt Barcelona's landscape of tools, the hotel was not harnessing its full potential. The barrier was not access to technology, but practical knowledge: teams did not know how to use AI effectively, safely, and efficiently in their daily work.
This gap translated into real inefficiencies: lost time, less agile processes, and missed opportunities to elevate the quality of deliverables. For an organisation where service excellence is the priority, this had a clear cost; every hour spent on repetitive tasks was one less hour available for strategic work and for the client.
The goal was clear: for teams to start seeing AI not as something distant or complex, but as a daily tool to automate tasks, optimise processes, and free up time to think more strategically and creatively.
The solution
Cambridge Spark designed an Artificial Intelligence training programme tailored to the specific needs of Hyatt and Grand Hyatt Barcelona, combining two levels of intervention:
AI Day: an awareness-raising day to showcase the potential of AI on a large scale, with the participation of employees from all departments of the Grand Hyatt Barcelona hotel.
Specific AI training: a deeper practical training programme, aimed at 30 (EMEA) key employees, team leaders, and profiles with the greatest direct impact on their way of working, with the aim that they could apply this knowledge in their day-to-day lives and act as drivers of change within their teams.
Throughout the process, the Cambridge Spark team adjusted content and approach to ensure the training truly responded to the hotel's needs, combining technical knowledge with a strategic perspective oriented towards generating real value.
The results
The qualitative impact has been clear and consistent:
Time savings: teams have started to identify ways to use AI to streamline tasks, better structure information, and improve processes.
Greater confidence: a safer and more conscious use of AI tools in daily work.
Stronger data culture and greater openness to new ways of working.
Improvement in the quality of certain deliverables and in the overall efficiency of the teams.
Greater curiosity and initiative: employees themselves are starting to identify on their own new opportunities to integrate AI into their work, from AI agents and custom GPTs to support in labour advisory tasks or consulting internal information.
Beyond the tools, the training has helped to drive a more innovative mindset oriented towards continuous improvement within the organisation.
Looking to the future
Grand Hyatt Barcelona plans to continue progressing steadily in the development of AI-related skills, expanding its use responsibly and strategically. One of the next challenges is to secure more licences and resources to extend access to the programme to a greater number of people, but the organisation clearly sees AI as a development line with great potential for the future.
Why did Grand Hyatt Barcelona choose Cambridge Spark?
Beyond technical knowledge, what made the difference was the human and professional quality of the team: proximity, flexibility, and a great capacity to understand the real needs of the organisation. The positive references and experiences of other companies that had already worked with Cambridge Spark built trust from the very first moment.
Grand Hyatt Barcelona undoubtedly recommends Cambridge Spark as a partner to drive a strategic conversation about AI and its role in the development of people and the organisation.
Share this post:
