NEXT EDITION · MADRID · 25 NOVEMBER 2026 · LIMITED PLACES. BOOK YOUR PLACE →

NEXT EDITION — MADRID

NOVEMBER 26TH 2026 -

LIMITED SEATS. BOOK YOUR SPOT →

3-month programme · Madrid · 25 November 2026

AI Leaders Bootcamp

FROM AI STRATEGY TO BUSINESS VALUE

Prepare senior leadership to move from AI awareness to secure wider deployment, with a measurable business impact.

Book your place

Book your place

Download brochure

Download brochure

3-month programme

Madrid - 26 November 2026

AI Leaders Bootcamp

FROM AI STRATEGY TO BUSINESS VALUE

Prepare senior leadership to move from AI awareness to secure wider deployment, with a measurable business impact.

Book your place

Book your place

Download brochure

Download brochure

Programmes overview

AI Leaders Bootcamp

AI Leaders Bootcamp

Duration

Content delivered over ~3 months

Format

A three-phase leadership journey combining a residential period in Madrid, an AI enablement sprint, and a real project within the organisation.

Taught entirely in English.

Public

Directors and senior executives

Delivery

Delivered by leading completed academics and technical experts

What's included

An opening session featuring an inspiring keynote address that sets the context and provides an overview of the programme.

A 1-day immersive leadership experience in Madrid to explore AI strategy, governance, and its organisational implications.

A structured programme that helps leaders identify, prioritise and design high-value AI use cases aligned with the business strategy.

Hands-on experience with AI tools and frameworks, as well as real-world implementation considerations.

Participants work on a real AI initiative within their organisation, developing a roadmap and a business case.

The teams present their AI initiatives to the management, defining the value, the risks and the next steps for deployment.

Progress towards implementation support through the AI Enablement Squad and the Turing Executive Network.

Programmes overview

AI Leaders Bootcamp

Duration

Content delivered over ~3 months

Format

A three-phase leadership journey combining a residential period in Madrid, an AI enablement sprint, and a real project within the organisation.

Taught entirely in English.

Public

Directors and senior executives

Delivery

Delivered by leading completed academics and technical experts

What's included

An opening session featuring an inspiring keynote address that sets the context and provides an overview of the programme.

A 1-day immersive leadership experience in Madrid to explore AI strategy, governance, and its organisational implications.

A structured programme that helps leaders identify, prioritise and design high-value AI use cases aligned with the business strategy.

Hands-on experience with AI tools and frameworks, as well as real-world implementation considerations.

Participants work on a real AI initiative within their organisation, developing a roadmap and a business case.

The teams present their AI initiatives to the management, defining the value, the risks and the next steps for deployment.

Progress towards implementation support through the AI Enablement Squad and the Turing Executive Network.

The participant's journey

Your transformative 3-month journey in 3 phases

09:00 – 09:30 · Introduction and welcome
Dr. Raoul-Gabriel Urma · Group CEO and founder of Cambridge Spark
09:30 – 10:45 · Session 1: Demystifying AI
Dr Antonio Weiss, Bennett Institute for Public Policy, University of Cambridge
10:45 – 11:00 · Coffee break
11:00 – 12:15 · Session 2: The Economics of AI
Professor Christos Genakos, Cambridge Judge Business School
12:15 – 13:30 · Session 3: Challenges in the adoption of AI in large organisations
Dr Stella Pachidi, Cambridge Judge Business School
13:30 – 14:45 · Food
Food and networking
14:45 – 17:30 · Claude Hackathon
Hands-on hackathon creating real-world business solutions with Claude · Dr Raoul-Gabriel Urma
DURATION1 day · 09:00 – 17:30
LOCATIONMadrid
Learning outcomes
Informed acceptance of risk: evaluate the ethical, regulatory, and technical complexities of AI deployment to make informed, high-impact decisions.
Blueprint Creation: translates theoretical concepts into a documented AI Value Blueprint that offers a clear technical and commercial path for immediate implementation.
Sprint project examples
· Supporting vulnerable customers with an unbiased AI agent
· Knowledge base to support pitch deck automation
· Transforming the customer experience through automated data collection, self-service options, and agentic AI assistance
· AI agents that complete end-to-end workflows in customer support
Format · 3 group strategy sessions
SESSION 1
Problem validation
In-depth analysis of pre-selected organisational topics to identify specific pain points and friction.
SESSION 2
Solution architecture
High-level definition of the AI intervention, including technical feasibility and data requirements.
SESSION 3
ROI and implementation roadmap
Quantify the business impact and prepare the strategic narrative for the Phase 3 presentation.
KEY DELIVERABLE · THE AI VALUE BLUEPRINTA comprehensive document detailing the technical roadmap, the commercial path, and the implementation strategy with mitigated risk for the proposed AI solution.
Demonstrate a tangible business impact and secure strategic commitment to deploy AI at a production level.
A high-impact graduation ceremony and an Executive Pitch. Teams present their validated prototypes and their AI Value Blueprints before a panel of directors for formal review and sponsorship.
"
The programme with Cambridge Spark will enable our business leaders to innovate even further with AI and drive commercial excellence using this transformative technology.
Ron van KemenadeGroup Chief Operating Officer · Lloyds Banking Group

Mindshift Day in BCN

Highlights from our latest edition at Norrsken Barcelona. This is what a day of AI leadership immersion looks like. Latest edition held at Norrsken, Barcelona.

Mindshift Day in BCN

Highlights from our latest edition at Norrsken Barcelona. This is what a day of AI leadership immersion looks like. Latest edition held at Norrsken, Barcelona.

Teaching staff

Learn from world-class academics and professionals

Dr Raoul-Gabriel Urma

Industrial Fellow · University of Cambridge

EdTech entrepreneur, author, and international speaker. Data and AI expert, with a PhD from Cambridge and an Executive MBA from Harvard. Bestselling author and host of the Data & AI Mastery podcast.

Prof Christos Genakos

Cambridge Judge Business School

Director of the MPhil in Technology Policy at Cambridge Judge Business School and Fellow of Fitzwilliam College. Member of the Economic Advisory Group on Competition Policy (European Commission).

Dr Antonio Weiss

Bennett Institute · University of Cambridge

AI and digital transformation expert. Tech advisor to the UK Government and the British Prime Minister. Award-winning author of AI Demystified (FT/Pearson, 2025), a UK number 1 bestseller.

Dr Jeremy Bradley

CAIO · Cambridge Spark

PhD from the University of Bristol. Former co-leader of Data Science at Tesco and Principal Data Scientist at Royal Mail. Fellow of the Academy for the Mathematical Sciences (inaugural cohort).

Dr Stella Pachidi

King's Business School · Cambridge Judge

Senior Lecturer at King's Business School and researcher at Cambridge Judge Business School. She researches how AI and digital technologies transform knowledge work and organisational structures.

Prices

Reserve your place in the November 2026 Madrid cohort.

SINGLE TICKET

€2,950

€2,950

€2,950

Per participant. Includes the full 3-month programme: residential in Madrid, AI Value Discovery Sprint, ROI and graduation, and all materials.

Per participant. Includes the full 3-month programme: residential in Madrid, AI Value Discovery Sprint, ROI and graduation, and all materials.

Book your place

Book your place

CORPORATE ENTRY

More than 5 participants

Are five or more people from the same company taking part? Speak to us to find out about corporate conditions and bespoke onboarding for your team.

Contact us

Contact us

Programme brochure

Are you ready to lead your organisation with AI?

Download the brochure to view the complete Leading with AI journey, the syllabus, the Cambridge residential agenda, and exactly what your leaders will build across the three phases.

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The complete 3-phase journey: residential in Cambridge, AI Value Discovery Sprint, and executive graduation.

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The sample itinerary for the residential in Cambridge and the academic faculty involved.

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The AI Value Blueprint your teams will create, from concept to ROI.

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Real customer results.

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Programme formats, what is included and FUNDAE funding for Spanish companies.

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Admission process and next steps.

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the brochure.

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Limited spaces. Reserve your place in the Madrid November 2026 cohort and start your journey from AI strategy to business value.

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